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Business team working with social media images and terms

Social Media—The Low-Cost QSR Marketing Tool

Yes! Social media can generate high ROI and transactions.

How many times have you heard that the real value of social media is for listening and learning?  Or that it’s a great engagement tool. Or that it’s great for customer service. Tell that to your boss and the board when they ask about the resources you’re allocating to social. They’ll love that. The reason you hear these comments about social media is because those who say or write those statements don’t know how to generate sales using social. (more…)

Photo of golden egg in carton among white eggs

Winning at Breakfast QSR Marketing

10 Steps that will increase your breakfast sales against the McGiants.

For the past three years, breakfast is the only daypart that has seen increases according to NPD research. And QSRs account for about 80% of those breakfast visits. So if you want to grow your transactions, you have to win at breakfast. And you have to win against the McMassive resources of McDonald’s, Taco Bell and Burger King. Here are the 3 encouraging facts that usually hold true for QSRs: (more…)