Be aware of the 5 factors that can make or break your next promotional effort!

Typically, underachieving last year’s sales produces a state of panic. If you encounter this situation, analyze the promotions that have worked in the past so you can duplicate the results immediately!

But the problem is being unable to duplicate results from past promotions. Why is that? Well, two promotions appearing identical actually present major differences, normally going unnoticed in the duplicating process.

Here are 5 factors often overlooked or not reviewed as completely as they should when evaluating promotion performance: (more…)