Price

Arrows hitting right price in bullseye

How to Increase Your Gross Margin through a QSR Marketing Pricing Strategy

Apply these 3 steps to increase your gross margin through pricing.

One part of pricing in QSR is the art of balancing margin, transactions and costs. As a regional QSR, sometimes you need a quick and simple, yet proven, method to find your optimum pricing.

Below are 3 steps that can help you: (more…)

Weighing rubber fast food burger to set best price

How Weighing Your Food is the QSR Marketers Key to Pricing

Actually weighing your food vs. the competition will narrow your pricing options.

Weigh your food offerings. I’ve done this with individual products and combo meals across all dayparts. Take your featured combo meal, and purchase your competitors’ most comparable offerings. Remove the packaging, and weigh each piece separately, then collectively. (more…)

Dollar signs in the shape of a cow illustrating beef prices

2 QSR Marketing Strategies to Offset Beef Prices

By deploying these strategies, you’ll have a favorable margin mix.

It’s inevitable. Beef prices are going to rise and, for most QSRs, this will negatively affect the margins on a large percentage of your business. Most of the time, you are left with a few unattractive options, such as:

  • Raise prices.
  • Feature a product that doesn’t sell as well, and lose transactions.
  • Hold the course and take a hit in margin.

Now is when you have to rely on your store analytic and your ability to regionalize to help you determine how to selectively execute 2 simple strategies to offset the impact: (more…)

Humorous pricing sign in restaurant.

QSR Marketing Strategy for Setting the Right Price

Follow these 2 steps to pricing for repeat purchase and maximum gross profit.

We’ve all been there. Any time you price a product, you never want to leave money on the table. But you also never want a table that excludes your product.

Here are 2 steps to setting the right price: (more…)