Breakfast Marketing

Regional QSR battling giant McDonald's with boxing gloves

Store Tailoring—A QSR Marketing Plan for Brands Being Outspent

A proper Store Tailoring Plan will build transactions using each store’s strengths.

When you’re a regional QSR, everywhere you turn you’re being outspent. Turn on the TV and you don’t just see one of your McGiant competitors’ spots. You see two or three different versions for two or three different dayparts.

So, how do you compete? (more…)

Dollar signs in the shape of a cow illustrating beef prices

2 QSR Marketing Strategies to Offset Beef Prices

By deploying these strategies, you’ll have a favorable margin mix.

It’s inevitable. Beef prices are going to rise and, for most QSRs, this will negatively affect the margins on a large percentage of your business. Most of the time, you are left with a few unattractive options, such as:

  • Raise prices.
  • Feature a product that doesn’t sell as well, and lose transactions.
  • Hold the course and take a hit in margin.

Now is when you have to rely on your store analytic and your ability to regionalize to help you determine how to selectively execute 2 simple strategies to offset the impact: (more…)

Photo of golden egg in carton among white eggs

Winning at Breakfast QSR Marketing

10 Steps that will increase your breakfast sales against the McGiants.

For the past three years, breakfast is the only daypart that has seen increases according to NPD research. And QSRs account for about 80% of those breakfast visits. So if you want to grow your transactions, you have to win at breakfast. And you have to win against the McMassive resources of McDonald’s, Taco Bell and Burger King. Here are the 3 encouraging facts that usually hold true for QSRs: (more…)

Fast Food breakfast in effective marketing packaging.

Breakfast Insights for QSR Marketing To Compete with the McGiants

Taco Bell’s marketing strategy can help regional QSRs to be more competitive.

We’ve all heard and read about Taco Bell’s breakfast launch, and if you’re a regional player, it’s safe to assume you don’t have the resources to duplicate an effort of this magnitude. However, some of the basic tactics can be effectively deployed. (more…)