Guerilla Marketing

Regional QSR battling giant McDonald's with boxing gloves

Store Tailoring—A QSR Marketing Plan for Brands Being Outspent

A proper Store Tailoring Plan will build transactions using each store’s strengths.

When you’re a regional QSR, everywhere you turn you’re being outspent. Turn on the TV and you don’t just see one of your McGiant competitors’ spots. You see two or three different versions for two or three different dayparts.

So, how do you compete? (more…)

Giant gorilla illustrating guerrilla marketing

The Oft Overlooked 900lb “Guerrilla” for QSR Marketing

For regional brands, Guerrilla Marketing can be your breakthrough media.

 Most regional brands don’t have the store penetration in a given market to go toe-to-toe with the McGiants’ media budgets. And even if you focus your budget on a single medium to try to breakthrough, your pockets still aren’t deep enough. That’s when Guerrilla Marketing can make up the difference. There are 3 keys to developing good Guerrilla Marketing: (more…)