McGiants

Samurai with two swords preparing for battle.

QSR Marketing Al Ries Style—”Stop Following the Leader!”

Al Ries reminds us that just because the McGaints are utilizing one strategy that seems to be effective, that is not necessarily the only way to be a successful player in the QSR market.

Al Ries is a legendary branding strategist, bestselling author and originator of the concept of Positioning. If you took any marketing classes, or have read any marketing books, chances are you have read one of the 10 or so books Al Ries has written such as, The 22 Immutable Laws of Marketing, Positioning: The Battle for Your Mind, or seen one of his many articles in Ad Age.

QSR marketing is one of his topics from time to time, and Al offers a perspective on how to compete against the McGiants. (more…)

Fast Food breakfast in effective marketing packaging.

Breakfast Insights for QSR Marketing To Compete with the McGiants

Taco Bell’s marketing strategy can help regional QSRs to be more competitive.

We’ve all heard and read about Taco Bell’s breakfast launch, and if you’re a regional player, it’s safe to assume you don’t have the resources to duplicate an effort of this magnitude. However, some of the basic tactics can be effectively deployed. (more…)