Store plan

Restaurant covered in effective QSR marketing POP design.

POP Design—The Quick QSR Marketing Transaction Booster

4 proven elements of effective POP design–that are rarely followed.

I’m sure you’ve noticed. Everyone from the CEO to the mailroom clerk is an expert on POP design. Why?  Because it’s easy to change. “Add this here. Make this bigger. Make that smaller. Oh, and add this too.” But there is one word that describes perfect POP design—Simple. That’s it. Simple. Think about it. You’re really working with simple elements—a product and many times a price. The real thinking and focus in POP design are the following 3 points: (more…)

Photo of golden egg in carton among white eggs

Winning at Breakfast QSR Marketing

10 Steps that will increase your breakfast sales against the McGiants.

For the past three years, breakfast is the only daypart that has seen increases according to NPD research. And QSRs account for about 80% of those breakfast visits. So if you want to grow your transactions, you have to win at breakfast. And you have to win against the McMassive resources of McDonald’s, Taco Bell and Burger King. Here are the 3 encouraging facts that usually hold true for QSRs: (more…)