The Michigan Consumer Sentiment Score

QSR Marketing POP Effective Advertising Drive Thru sign

Utilizing Drive-Thru Research for QSR Marketing

Drive-Thru Marketing Research: the most underutilized, inexpensive, convenient and quick way to gather information that will improve your marketing.

Think of the time you, your marketing department and ad agency spent on debating which message or execution would be most effective.

You usually don’t have time to conduct online research or focus groups. But you’ll be pleasantly surprised at how willing your customers are to give you their opinions while at your drive thru. You’ll be amazed at how much helpful marketing intelligence you’ll pick up just hanging out there.

It’s Drive-Thru Marketing Research. (more…)

"Marketing Mix" snack bags to illustrate Bowman Media Model effectiveness in QSR Marketing

Using the Bowman Media Model to Optimize Your QSR Marketing Mix

There is a better way to predict the effectiveness of your media marketing mix.

It’s not the end-all. Nothing is. But the Bowman Media Modeling technique provides 3 tremendous benefits:

  1. It greatly eliminates the subjectivity in the media mix. You can now quantify your recommendations.
  2. It provides better ROI.
  3. It allows you to better forecast the results of changes to the marketing mix and promotions.

(more…)