You can now quantify your budget allocation decisions.

Every month or quarter, depending on when you plan your ad budget, you probably have market managers screaming for their share of the budget. At the same time, you’ll probably have all levels of management questioning your budget allocations by market. A comprehensive Brand Development Index (BDI) is a great tool to help objectively and quantitatively state your case. By creating a BDI, you’ll have the single tool you need to: (more…)