You don’t need a calculator to compare the cost of a shot that lasts one year, to the cost of a shot that lasts 5-10 years. If you’re a regional QSR, that can make big difference to your bottom line.
Here are 4 easy ways to make sure your shots have a long shelf life: (more…)
Tight food shooting is unforgiving. It’s virtually impossible to capture a pour of syrup across pancakes, then move over to the eggs and then to a cup of coffee with a camera operator and a jib arm that tracks the movement in a single shot. That kind of movement requires on-the-fly adjustments to focus, lighting and effects like steam or drizzle. For a camera operator, it’s like patting your head and rubbing your belly while riding a unicycle—it’s hard to sustain. (more…)
Unless you’re a McGiant QSR, you can’t afford to end a day of shooting with just a handful of photos. In fact, “How to get more shots out of a day?” is a frequent question I hear from regional QSR marketers. So, I asked veteran food photographer Carlos Garcia for his insights. Together, we hit on 4 tips that will keep your food shoots moving and maximize shot count. (more…)
When you’re a regional QSR, getting to develop a creative commercial is fun. Getting the estimate…not so much.
First, there’s the shock of seeing the total cost. Then, there’s the shock of getting the 16-page estimate you asked to see with endless line items and terms you don’t understand—key grip, craft service, lens kit, etc. Do we need all that? (more…)
Slaying the McGiants 