Weigh your food offerings. I’ve done this with individual products and combo meals across all dayparts. Take your featured combo meal, and purchase your competitors’ most comparable offerings. Remove the packaging, and weigh each piece separately, then collectively. (more…)
For the past three years, breakfast is the only daypart that has seen increases according to NPD research. And QSRs account for about 80% of those breakfast visits. So if you want to grow your transactions, you have to win at breakfast. And you have to win against the McMassive resources of McDonald’s, Taco Bell and Burger King. Here are the 3 encouraging facts that usually hold true for QSRs: (more…)
Consumer packaged goods companies are masterful at using their packaging to market their products. But, promotional packaging is not limited to the packaged goods category.
Yes, packaging is a great place for your logo, but a packaging plan for regional QSRs can do much more. (more…)
Slaying the McGiants 