The basic rap sheet on direct mail is a high cost/low response medium. And it certainly can be. It can also drive both transactions and margin if you analyze and optimize.
Here are 7 steps that will get you started: (more…)
You don’t need a calculator to compare the cost of a shot that lasts one year, to the cost of a shot that lasts 5-10 years. If you’re a regional QSR, that can make big difference to your bottom line.
Here are 4 easy ways to make sure your shots have a long shelf life: (more…)
We’ve all been there. Any time you price a product, you never want to leave money on the table. But you also never want a table that excludes your product.
Here are 2 steps to setting the right price: (more…)
Consumer packaged goods companies are masterful at using their packaging to market their products. But, promotional packaging is not limited to the packaged goods category.
Yes, packaging is a great place for your logo, but a packaging plan for regional QSRs can do much more. (more…)
Typically, underachieving last year’s sales produces a state of panic. If you encounter this situation, analyze the promotions that have worked in the past so you can duplicate the results immediately!
But the problem is being unable to duplicate results from past promotions. Why is that? Well, two promotions appearing identical actually present major differences, normally going unnoticed in the duplicating process.
Here are 5 factors often overlooked or not reviewed as completely as they should when evaluating promotion performance: (more…)
Slaying the McGiants 