Research

Arrows hitting right price in bullseye

How to Increase Your Gross Margin through a QSR Marketing Pricing Strategy

Apply these 3 steps to increase your gross margin through pricing.

One part of pricing in QSR is the art of balancing margin, transactions and costs. As a regional QSR, sometimes you need a quick and simple, yet proven, method to find your optimum pricing.

Below are 3 steps that can help you: (more…)

Dollar signs in the shape of a cow illustrating beef prices

2 QSR Marketing Strategies to Offset Beef Prices

By deploying these strategies, you’ll have a favorable margin mix.

It’s inevitable. Beef prices are going to rise and, for most QSRs, this will negatively affect the margins on a large percentage of your business. Most of the time, you are left with a few unattractive options, such as:

  • Raise prices.
  • Feature a product that doesn’t sell as well, and lose transactions.
  • Hold the course and take a hit in margin.

Now is when you have to rely on your store analytic and your ability to regionalize to help you determine how to selectively execute 2 simple strategies to offset the impact: (more…)

"Marketing Mix" snack bags to illustrate Bowman Media Model effectiveness in QSR Marketing

Using the Bowman Media Model to Optimize Your QSR Marketing Mix

There is a better way to predict the effectiveness of your media marketing mix.

It’s not the end-all. Nothing is. But the Bowman Media Modeling technique provides 3 tremendous benefits:

  1. It greatly eliminates the subjectivity in the media mix. You can now quantify your recommendations.
  2. It provides better ROI.
  3. It allows you to better forecast the results of changes to the marketing mix and promotions.

(more…)

Photo of golden egg in carton among white eggs

Winning at Breakfast QSR Marketing

10 Steps that will increase your breakfast sales against the McGiants.

For the past three years, breakfast is the only daypart that has seen increases according to NPD research. And QSRs account for about 80% of those breakfast visits. So if you want to grow your transactions, you have to win at breakfast. And you have to win against the McMassive resources of McDonald’s, Taco Bell and Burger King. Here are the 3 encouraging facts that usually hold true for QSRs: (more…)

Optimize budget with graphs, equations, BDI, SPI, MEI

Optimizing Your QSR Marketing Budget with the Brand Development Index

You can now quantify your budget allocation decisions.

Every month or quarter, depending on when you plan your ad budget, you probably have market managers screaming for their share of the budget. At the same time, you’ll probably have all levels of management questioning your budget allocations by market. A comprehensive Brand Development Index (BDI) is a great tool to help objectively and quantitatively state your case. By creating a BDI, you’ll have the single tool you need to: (more…)

Humorous pricing sign in restaurant.

QSR Marketing Strategy for Setting the Right Price

Follow these 2 steps to pricing for repeat purchase and maximum gross profit.

We’ve all been there. Any time you price a product, you never want to leave money on the table. But you also never want a table that excludes your product.

Here are 2 steps to setting the right price: (more…)

Giant gorilla illustrating guerrilla marketing

The Oft Overlooked 900lb “Guerrilla” for QSR Marketing

For regional brands, Guerrilla Marketing can be your breakthrough media.

 Most regional brands don’t have the store penetration in a given market to go toe-to-toe with the McGiants’ media budgets. And even if you focus your budget on a single medium to try to breakthrough, your pockets still aren’t deep enough. That’s when Guerrilla Marketing can make up the difference. There are 3 keys to developing good Guerrilla Marketing: (more…)