TV production

Just knowing a few questions to ask and who to ask can lead to significant TV production savings.

When you’re a regional QSR, getting to develop a creative commercial is fun. Getting the estimate…not so much.

First, there’s the shock of seeing the total cost. Then, there’s the shock of getting the 16-page estimate you asked to see with endless line items and terms you don’t understand—key grip, craft service, lens kit, etc. Do we need all that? (more…)

Want to know the single, most effective way to increase your TV GRPs? Invest in your TV creative!

It’s simple. Hear me out.

As old school as it may sound, in QSR, TV is still your workhorse media to drive traffic to your stores. The problem is that it’s expensive, especially when trying to compete with the nationals. So the marketing staff invariably utters, “We can’t spend any money on the ad because we need as much money as possible to place the buy.” Sound familiar? The question to ask yourself is, “Enough money to place what?” To place an ad no one wants to watch? (more…)