advertising

Apply the 3-zone approach to increase sales from the parking lot.

If you’re like most regional QSRs, you spend hundreds of thousands, or perhaps millions, of dollars on point of purchase (POP). In terms of a sales team, that’s a pretty hefty investment. Here’s a 3-zone approach to your POP development that Coca Cola and POPAI (Point of Purchase Advertising International) use with success. (more…)

There are 2 ways 15-second “bookends” can help you compete against the McGiants.

As a regional QSR, you obviously don’t have the media budget to compete against the national chains that not only receive the economies of national network buys, but also supplement those national buys with spot market placement.

But here are 2 ways you can use 15-second bookends to help you.
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