Only 13% of consumers even glance at your point of purchase (POP). Here’s what you can do about it.

Visual confusion seems to be the primary issue reducing POP engagement, according to Dr. Hugh Phillips, author and internationally recognized expert on the cognitive psychology of shopping.

In a recently released book entitled Marketing at Retail, Phillips argues that the net effectiveness of POP at retail drops below 10%, to around 6-8%, when you factor in poor design and store-level installation compliance—sobering statistics, considering the investment QSRs make in POP.

Fortunately, Phillips offers 5 tips to improve your customer POP engagement: (more…)