commercials

5 Advantages of Motion Control Food Footage for Greater QSR Marketing Impact

Create shots you can’t get any other way, and simplify editing.

Tight food shooting is unforgiving. It’s virtually impossible to capture a pour of syrup across pancakes, then move over to the eggs and then to a cup of coffee with a camera operator and a jib arm that tracks the movement in a single shot. That kind of movement requires on-the-fly adjustments to focus, lighting and effects like steam or drizzle. For a camera operator, it’s like patting your head and rubbing your belly while riding a unicycle—it’s hard to sustain. (more…)

How to Increase Your TV GRPs with Little Money for Better QSR Marketing Results

Want to know the single, most effective way to increase your TV GRPs? Invest in your TV creative!

It’s simple. Hear me out.

As old school as it may sound, in QSR, TV is still your workhorse media to drive traffic to your stores. The problem is that it’s expensive, especially when trying to compete with the nationals. So the marketing staff invariably utters, “We can’t spend any money on the ad because we need as much money as possible to place the buy.” Sound familiar? The question to ask yourself is, “Enough money to place what?” To place an ad no one wants to watch? (more…)

Increasing Your TV Buy with 15-Second “Bookends” is An Effective QSR Marketing Strategy

There are 2 ways 15-second “bookends” can help you compete against the McGiants.

As a regional QSR, you obviously don’t have the media budget to compete against the national chains that not only receive the economies of national network buys, but also supplement those national buys with spot market placement.

But here are 2 ways you can use 15-second bookends to help you.
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