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Social Media—The Low-Cost QSR Marketing Tool

Yes! Social media can generate high ROI and transactions.

How many times have you heard that the real value of social media is for listening and learning?  Or that it’s a great engagement tool. Or that it’s great for customer service. Tell that to your boss and the board when they ask about the resources you’re allocating to social. They’ll love that. The reason you hear these comments about social media is because those who say or write those statements don’t know how to generate sales using social. (more…)

Social media like gesture with profit as money wrapped around thumb

How to Use Social Media as a Profitable QSR Marketing Tool

Here’s how you can build a profitable fan base using social media.

Any experience with social media and you know the importance of followers. Quality over quantity is the debate for a brand with a small following. This is true to an extent. You can segment your quality fans and followers—which is a challenge with the current functionality and regulations on all social media platforms. So, it’s a numbers game. The more fans or followers you have, the more quality you have within your quantity. (more…)