Want to know the single, most effective way to increase your TV GRPs? Invest in your TV creative!

It’s simple. Hear me out.

As old school as it may sound, in QSR, TV is still your workhorse media to drive traffic to your stores. The problem is that it’s expensive, especially when trying to compete with the nationals. So the marketing staff invariably utters, “We can’t spend any money on the ad because we need as much money as possible to place the buy.”  Sound familiar? The question to ask yourself is, “Enough money to place what?”  To place an ad no one wants to watch? (more…)