Apply the 3-zone approach to increase sales from the parking lot.

If you’re like most regional QSRs, you spend hundreds of thousands, or perhaps millions, of dollars on point of purchase (POP). In terms of a sales team, that’s a pretty hefty investment. Here’s a 3-zone approach to your POP development that Coca Cola and POPAI (Point of Purchase Advertising International) use with success. (more…)