ROI

Social Media—The Low-Cost QSR Marketing Tool

Yes! Social media can generate high ROI and transactions.

How many times have you heard that the real value of social media is for listening and learning? Or that it’s a great engagement tool. Or that it’s great for customer service. Tell that to your boss and the board when they ask about the resources you’re allocating to social. They’ll love that. The reason you hear these comments about social media is because those who say or write those statements don’t know how to generate sales using social. (more…)

Using the Bowman Media Model to Optimize Your QSR Marketing Mix

There is a better way to predict the effectiveness of your media marketing mix.

It’s not the end-all. Nothing is. But the Bowman Media Modeling technique provides 3 tremendous benefits:

It greatly eliminates the subjectivity in the media mix. You can now quantify your recommendations.
It provides better ROI.
It allows you to better forecast the results of changes to the marketing mix and promotions.

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Made-to-Order POP—A Proven QSR Marketing Transaction Driver

Your point of purchase (POP) is the easiest, and perhaps only, medium you can customize by store and increase transactions.

Yet POP is often treated as the red-headed stepchild in the media mix or really not even consider true “media.”

We all know that lunch and dinner transactions are down, and we need quick answers. Breakfast is certainly a bright spot as that daypart is growing. But everyone is headed there, so be prepared for a slugfest. And then there’s broadcast media. It’s always the first to appear in the sites as the possible culprit that needs retooling either in the creative or the placement. (more…)