Advertising

How to Increase Your TV GRPs with Little Money for Better QSR Marketing Results

Want to know the single, most effective way to increase your TV GRPs? Invest in your TV creative!

It’s simple. Hear me out.

As old school as it may sound, in QSR, TV is still your workhorse media to drive traffic to your stores. The problem is that it’s expensive, especially when trying to compete with the nationals. So the marketing staff invariably utters, “We can’t spend any money on the ad because we need as much money as possible to place the buy.” Sound familiar? The question to ask yourself is, “Enough money to place what?” To place an ad no one wants to watch? (more…)

Choosing the Most Effective QSR Marketing Promotion

Be aware of the 5 factors that can make or break your next promotional effort!

Typically, underachieving last year’s sales produces a state of panic. If you encounter this situation, analyze the promotions that have worked in the past so you can duplicate the results immediately!

But the problem is being unable to duplicate results from past promotions. Why is that? Well, two promotions appearing identical actually present major differences, normally going unnoticed in the duplicating process.

Here are 5 factors often overlooked or not reviewed as completely as they should when evaluating promotion performance: (more…)

Increasing Your TV Buy with 15-Second “Bookends” is An Effective QSR Marketing Strategy

There are 2 ways 15-second “bookends” can help you compete against the McGiants.

As a regional QSR, you obviously don’t have the media budget to compete against the national chains that not only receive the economies of national network buys, but also supplement those national buys with spot market placement.

But here are 2 ways you can use 15-second bookends to help you.
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