You have to have the best analytics possible to plan and forecast your marketing.
But what about the human element? You also have to understand consumer behavior and emotion on top of all that math. Take a second to think about the ads that attract your attention, that you remember, that you talk about. They have something in common: They are the creative ones. (more…)
When you’re a regional QSR, getting to develop a creative commercial is fun. Getting the estimate…not so much.
First, there’s the shock of seeing the total cost. Then, there’s the shock of getting the 16-page estimate you asked to see with endless line items and terms you don’t understand—key grip, craft service, lens kit, etc. Do we need all that? (more…)
It’s simple. Hear me out.
As old school as it may sound, in QSR, TV is still your workhorse media to drive traffic to your stores. The problem is that it’s expensive, especially when trying to compete with the nationals. So the marketing staff invariably utters, “We can’t spend any money on the ad because we need as much money as possible to place the buy.” Sound familiar? The question to ask yourself is, “Enough money to place what?” To place an ad no one wants to watch? (more…)
As a regional QSR, you obviously don’t have the media budget to compete against the national chains that not only receive the economies of national network buys, but also supplement those national buys with spot market placement.
But here are 2 ways you can use 15-second bookends to help you.
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Slaying the McGiants 