QSR Marketing

Giant gorilla illustrating guerrilla marketing

The Oft Overlooked 900lb “Guerrilla” for QSR Marketing

For regional brands, Guerrilla Marketing can be your breakthrough media.

 Most regional brands don’t have the store penetration in a given market to go toe-to-toe with the McGiants’ media budgets. And even if you focus your budget on a single medium to try to breakthrough, your pockets still aren’t deep enough. That’s when Guerrilla Marketing can make up the difference. There are 3 keys to developing good Guerrilla Marketing: (more…)

Fast Food breakfast in effective marketing packaging.

Breakfast Insights for QSR Marketing To Compete with the McGiants

Taco Bell’s marketing strategy can help regional QSRs to be more competitive.

We’ve all heard and read about Taco Bell’s breakfast launch, and if you’re a regional player, it’s safe to assume you don’t have the resources to duplicate an effort of this magnitude. However, some of the basic tactics can be effectively deployed. (more…)

Point of purchase (POP) on popular fast food chain building from parking lot.

Boost Your QSR Marketing by Making POP Your Best Salesman

Apply the 3-zone approach to increase sales from the parking lot.

If you’re like most regional QSRs, you spend hundreds of thousands, or perhaps millions, of dollars on point of purchase (POP). In terms of a sales team, that’s a pretty hefty investment. Here’s a 3-zone approach to your POP development that Coca Cola and POPAI (Point of Purchase Advertising International) use with success. (more…)

Social media like gesture with profit as money wrapped around thumb

How to Use Social Media as a Profitable QSR Marketing Tool

Here’s how you can build a profitable fan base using social media.

Any experience with social media and you know the importance of followers. Quality over quantity is the debate for a brand with a small following. This is true to an extent. You can segment your quality fans and followers—which is a challenge with the current functionality and regulations on all social media platforms. So, it’s a numbers game. The more fans or followers you have, the more quality you have within your quantity. (more…)

Panicking man at desk working on QSR marketing promotions.

Choosing the Most Effective QSR Marketing Promotion

Be aware of the 5 factors that can make or break your next promotional effort!

Typically, underachieving last year’s sales produces a state of panic. If you encounter this situation, analyze the promotions that have worked in the past so you can duplicate the results immediately!

But the problem is being unable to duplicate results from past promotions. Why is that? Well, two promotions appearing identical actually present major differences, normally going unnoticed in the duplicating process.

Here are 5 factors often overlooked or not reviewed as completely as they should when evaluating promotion performance: (more…)

Flat screen TV between commercial bookends

Increasing Your TV Buy with 15-Second “Bookends” is An Effective QSR Marketing Strategy

There are 2 ways 15-second “bookends” can help you compete against the McGiants.

As a regional QSR, you obviously don’t have the media budget to compete against the national chains that not only receive the economies of national network buys, but also supplement those national buys with spot market placement.

But here are 2 ways you can use 15-second bookends to help you.
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