The basic rap sheet on direct mail is a high cost/low response medium. And it certainly can be. It can also drive both transactions and margin if you analyze and optimize.
Here are 7 steps that will get you started: (more…)
It’s inevitable. Beef prices are going to rise and, for most QSRs, this will negatively affect the margins on a large percentage of your business. Most of the time, you are left with a few unattractive options, such as:
Now is when you have to rely on your store analytic and your ability to regionalize to help you determine how to selectively execute 2 simple strategies to offset the impact: (more…)
Consumer packaged goods companies are masterful at using their packaging to market their products. But, promotional packaging is not limited to the packaged goods category.
Yes, packaging is a great place for your logo, but a packaging plan for regional QSRs can do much more. (more…)
It’s simple. Hear me out.
As old school as it may sound, in QSR, TV is still your workhorse media to drive traffic to your stores. The problem is that it’s expensive, especially when trying to compete with the nationals. So the marketing staff invariably utters, “We can’t spend any money on the ad because we need as much money as possible to place the buy.” Sound familiar? The question to ask yourself is, “Enough money to place what?” To place an ad no one wants to watch? (more…)
We’ve all heard and read about Taco Bell’s breakfast launch, and if you’re a regional player, it’s safe to assume you don’t have the resources to duplicate an effort of this magnitude. However, some of the basic tactics can be effectively deployed. (more…)
Any experience with social media and you know the importance of followers. Quality over quantity is the debate for a brand with a small following. This is true to an extent. You can segment your quality fans and followers—which is a challenge with the current functionality and regulations on all social media platforms. So, it’s a numbers game. The more fans or followers you have, the more quality you have within your quantity. (more…)
Typically, underachieving last year’s sales produces a state of panic. If you encounter this situation, analyze the promotions that have worked in the past so you can duplicate the results immediately!
But the problem is being unable to duplicate results from past promotions. Why is that? Well, two promotions appearing identical actually present major differences, normally going unnoticed in the duplicating process.
Here are 5 factors often overlooked or not reviewed as completely as they should when evaluating promotion performance: (more…)
Slaying the McGiants 